My name's Gunthar.
Here's what I'm about:

What i do

I'm a brand manager1 with a background in writing.

Peep my full resume here.

why i do it

For the love of stories.2

Plus, I want to help brands that help the world. Companies need to pivot to long-term sustainable models, and fast. I want to help companies that do the earth solid, so they can keep doing what they’re doing. 

Where I've Been

Brand Manager at Nature's Life
Nature's Life is a CPG vitamin and supplement company with a mission of providing wellness nutrition to price-sensitive consumers. While leading Nature's Life, I initiated a complete rebrand that included a new logo and packaging for 161 SKUs, a website rebuild, and a new product portfolio strategy.

Checkout my work at Nature’s Life.

Marketing Manager at Zhou Nutrition
Zhou is an up-and-coming player in the supplement industry with products in Target, Walmart, Whole Foods, and more. As the brand manager for Zhou I produced all marketing campaigns, managed our agencies & partnerships, and advised on product strategy.

Here are a few of my accomplishments at Zhou Nutrition: a multi-platform Bustle partnership with >300k impressions; the launch of 7 innovative products into a new market sector; and the management, creative production, and trafficking of a national TV campaign with ~$150k of spend/week behind it.

Here's a video I recently creative directed.

Check out more work here.

Copywriter at Foot Locker, Inc.
Foot Locker, Inc. is where I cut my teeth as a marketer and advertiser. I wrote all website content, paid media content, emails, and SMS.

B.A. in English, Literature from the University of Minnesota
This is where my love of stories started. In addition to classes, I also nourished my appetite for the arts as an Arts & Entertainment Editor at the Minnesota Daily, a university publication and third largest newspaper in the Twin Cities area.

who i am

I spent my formative years in the North Woods of Wisconsin reading books, playing tennis, and learning to talk in a thick Sconnie accent. I’m no longer in the North Woods (shout out Salt Lake City) but I’ve still got the accent and Milwaukee Bucks3 gear to back up my heritage.

These days, you can catch me skiing in the winters and playing basketball in the summers. I enjoy a cold Miller Highlife 4 (year round) and listen to a lot of A Tribe Called Quest5. I’m also usually a quarter of the way through a handful of books6 at any given time.

being happy

notes

1. As a brand marketing manager, my goal is to help guide brands on a strategic and creative level to better connect with their consumers.

2. Not only are they an important part of marketing, they’re an essential part of being human! Stories help us ascribe shape and meaning to the infinitely multiplying data points around us.

3. Bucks in 6, 2021. If you know, you know.

4. The champagne of beers.

5. R.I.P. Phife Dawg, 2016.

6. As of Dec. 11, 2022:
1. Chekhov, Anton. Selected Stories of Anton Chekhov. Translated by Richard Pevear and Larissa Volokhonsky, Modern Library, 2000.
2. McCarthy, Cormac. The Passenger. Alfred A. Knopf, 2022.
3. Stevens, Wallace, and Holly Stevens. The Palm at the End of the Mind: Selected Poems and a Play ... Vintage Books, 1972.
4. Wallace, David Foster, and Tom Bissell. Infinite Jest: A Novel. Back Bay Books, 2016.

That was a lot about me. tell me about you.

Jot down your specifics and I’ll get in touch.

EMAIL ADRESS

greising7@gmail.com

 
 
 
 
 

can i kick it?

yes, you can!

can i kick it? yes, you can!